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AMP Interviews with the biggest movers and shakers in the Apartment Management Industry

Chad is one of those guys that you meet and instantly want to hang out with.  For the stature he has in this industry, he is ironically VERY approachable.  He has a wealth of experience in the multifamily industry but doesn’t intimidate you with that knowledge and experience. If he is not in your network, you are missing out!

I love dissecting words and looking for greater meaning like the word Apartment.  What sets you “Apart” and why are you “Meant” for the multifamily industry?

Not much sets me apart and I, like so many others in our industry, stumbled into multifamily almost accidentally.  I fell in love with Bozzuto as a value-based company and learned to love real estate.  I do suppose that I approach the business with a level of passion that is perhaps different from some others.  I believe that we truly can make a difference in people’s lives and as such, I am driven to be better, to do better, and to lead better.  Better, even if only a little bit, every day.

How and when did you get your start in the industry?

I began as a leasing consultant back in 1997 after a 5-year stint in retail with the now-defunct Circuit City.  My wife worked for Bozzuto and came home happy.  I came home frustrated and exhausted.  I wanted more “happy” and Bozzuto was the right place to achieve that.

What is one song that always puts you in a good mood?

The Replacements “Can’t Hardly Wait”.   Works like a charm every time.


What are 3 tips you would give someone considering a career in multifamily?

First, find a company you can love and be proud to associate with.  One that empowers you to do the right thing, every time.

Second, invest yourself into learning the business from the bottom up.  Everyone wants to be a manager right away.  There is great value to learning the ropes before trying to run the show.

Last,  be willing to grow and push boundaries.  The industry has many “old ways” of doing things.  We need to innovate and change business as usual and that comes from smart people willing to have a voice and occasionally take a calculated risk.


What is your proudest moment in multifamily?

So far, Bozzuto’s achieving the top ORA reputation ranking in the country for six consecutive years.   This is an award that is determined by our customers and that means everything.


Who is your mentor and why?

There are many, but Tom Bozzuto would be the first to come to mind.  He too is passionate about his business and he embodies our four core values of Concern, Creativity, Passion and Perfection.  When your leader “lives” the company values, they become so much more than just words.  They become the path we follow to success. 


What book has left the biggest impression on your life?

Lust for Life by Irving Stone.  Vincent Van Gogh’s life story is inspiring to me. 


If you ever owned an apartment community, where would it be and what would you name it?

Charleston SC (just so I had the excuse to travel down there and eat!) and I would name it Casa De La Rosa in honor of the first apartment complex my wife and I lived at in St. Petersburg Florida.


What is your most memorable vacation?

My travel has been more domestic than international so my answer is not terribly exciting.  It is honest however.  Disneyworld with my wife and 3 kids created more photos and memories that they look back on fondly than any other trip (save perhaps trips to Ocean City MD each summer).  Their positive memories make it my positive memory. 


If our country went to 4-day work weeks, how would you spend your 5th day?

Listening to music, enjoying family, and disconnecting from the digital world.  I need to work on finding the  “off” button and being present in the moment.

Chad Cooley.jpg

Chad Cooley

Managing Director, Strategic Business Solutions
Bozzuto Management Company

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