AMPressions
AMP Interviews with the biggest movers and shakers in the Apartment Management Industry
You know that rare feeling when you first connect with someone and you feel like you’ve known them for years? That’s James. He’s like a cozy sweater or your favorite pair of jeans – so comfortable. No surprise, he didn’t set out to be in the multifamily industry but two decades later, he’s still here and is a real trailblazer and risk-taker!
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I love dissecting words and looking for greater meaning like the word Apartment. What sets you “Apart” and why are you “Meant” for the multifamily industry?
Many people do not know this about me, but I originally went to college to be a middle school teacher. There is something about guiding and helping those around you grow their knowledge and expand their skills that is so rewarding. While I never actually made it to the classroom, I have been able to use those skills every day of my 20 years in the multifamily industry. Through every position I have held within multifamily, I have had the chance to mentor and train individuals to help them reach their own personal and professional goals. I am the happiest helping those around me succeed and I think my willingness to guide them down their destined path helps set me apart.
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How and when did you get your start in the industry?
Back in 2000, a friend of mine approached me about a leasing position with Post Properties in Atlanta, GA. I had a little sales and marketing experience and thought, why not. Let’s see how it goes. Fast forward 20 years to 2020 and I am still doing what I love each and every day. I feel honored and privileged that I have had the opportunity to explore this industry through various positions and companies and plan to be here another 20 years.
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What is one song that always puts you in a good mood?
24K by Bruno Mars (absolute favorite)
What are 3 tips you would give someone considering a career in multifamily?
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Find a mentor and ask lots of questions. Build knowledge off of their experiences.
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Be willing to consider others' opinions and thoughts in addition to your own.
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Smile every day, even on the not so great ones. It is guaranteed to improve any situation.
What is your proudest moment in multifamily?
Packing up and leaving a state where I was born and raised (GA) to help grow a new market (TX). I have always been a Georgia boy and very close to my family and friends. I honestly thought I would never leave Georgia. As I have started building my life in Texas this past year and a half, I am super proud I made this decision.
Who is your mentor and why?
Through the years, there have been so many mentors that have enriched my personal and professional life. Each one has played an integral part in where I am today and the growth I have made. They know who they are and I hope they know how thankful I am.
What book has left the biggest impression on your life?
Most recently, “Atomic Habits” by James Clear. While the entire book is amazing, there is one specific practice discussed that really stuck with me…1%. Do 1% more today than you did yesterday!! Before you know it, you have created a habit.
If you ever owned an apartment community, where would it be and what would you name it?
“The Ridge” and it would be located somewhere in the Colorado mountains.
What is your most memorable vacation?
Renting a house in St. John for my best friend's 40th birthday. Not only was the house featured on the cover of Architectural Digest, but I also got to experience my first trip to a Caribbean destination with some of the most amazing friends a person could ask for.
If our country went to 4-day work weeks, how would you spend your 5th day?
As a new Texan, I would load the dogs up in the car and take a day trip every week on that 5th day to explore a new destination within the state.
James Beasley
Senior Regional Director, Property Management
RangeWater Real Estate